REEL Lifestyle Outdoor Apparel is more than just apparel, we are a way of life. Founded by a family of outdoor enthusiasts, REEL Lifestyle apparel is dedicated to promoting outdoor activities of all kinds. Whether you’re kayaking down the river, boating on the lake, paddleboarding in the ocean, fishing anywhere, or enjoying the outdoors in your urban environment we want to help you get the most out of living the REEL Lifestyle. Our goal is to create clothing that offers maximum comfort and style and looks great on anyone. By combining great design with high quality fabrics, our easy to wear apparel gives you the freedom your body needs to move around - we’re glad to have you as part of the REEL tribe! From our family to yours, we welcome you!